PNB MetLife Junior Badminton Championship (JBC) is an annual property of the Company, which aims to take Badminton to the grassroots. This initiative, in association with CRY NGO, aims to promote health and fitness among consumers by conducting nation-wide badminton tournaments involving under-privileged children. During FY 2018-19, coaching and training on badminton were provided to 64 underprivileged children from across the country to participate in the Junior Badminton Championship 4 (JBC 4). Out of this 64 children, 16 children were awarded with an annual sponsorship to pursue Badminton.
For the upcoming Junior Badminton Championship 5 (JBC 5) tournament, 100 selected children from across Delhi, Mumbai, Bangalore, Chennai and Kolkata are currently undergoing coaching and training. The top 32 children from the JBC 5 tournament will be provided with one-year scholarships to pursue Badminton.