The Company launches its new logo and the brand campaign ‘#ShedTheWait’
Mumbai, January 31, 2019: PNB MetLife, one of India’s leading life insurance company, today signed on India’s top-ranked professional badminton player and Olympic silver medallist – P.V. Sindhu, as the company’s brand ambassador.
Apart from being an Olympic medallist, Sindhu has received India's fourth highest civilian honor, the Padma Shri. Another feather in her hat was when, in 2018, she emerged as the first Indian to have clinched the World Tour title. P.V. Sindhu’s journey is an epitome of perseverance, discipline and determination, something that is synonymous with PNB MetLife’s brand value.
Over the next few months, Sindhu will bring alive PNB MetLife’s brand promise of being the right life insurance partner to every Indian. This tie-up complements the assertive tag-line – ‘Milkar Life Aage Badhayein’ of PNB MetLife, which promises to partner with its stakeholders in every stage of life. This brand promise will be launched through a new campaign called ‘#ShedTheWait” featuring Sindhu, which illustrates that the individuals don’t have wait to fulfil their responsibilities, instead with a partner like PNB MetLife by their side to protect their family, they can live their life to the fullest today and have a secured future.
The idea of ‘Milkar Life Aage Badhayein’ will also be inculcated across the Company’s Corporate Social Responsibility initiative - ‘Damini’. Here, Sindhu will support various programs initiatives under Damini, which empowers girls at every stage of their journey in becoming a woman. Besides, Sindhu will endorse a National level open-platform tournament for Badminton held by PNB MetLife - ‘Junior Badminton Championship’ - which aims to revive the spirit of the sport by fostering the budding talents in this field. By nurturing the right talent at an amateur level, she will lead the hunt for the next PV Sindhu.
Mr. Nipun Kaushal, Chief Marketing Officer, PNB MetLife said , “We are thrilled to announce P.V. Sindhu as the new face of PNB MetLife. Her commitment on and off the court is commendable. From bagging world titles and Olympic medals for the country to advocating positive change, she is invested in making a difference to the community at large. She embodies the spirit of perseverance, discipline and determination, and discipline and with PNB MetLife it is a seamless brand alliance. In P.V. Sindhu we’ve found a partner who reflects the drive we share while embodying our commitment to serving the society.”
Speaking about this association P.V. Sindhu said , “I am pleased to represent a company like PNB MetLife as its brand ambassador. It is an iconic brand with strong roots that believes in the health and wellbeing of its customers. As a sportsperson, an assured and poised mind is indispensable to get the best of your performances. I believe Life Insurance as a product plays a similar role in one’s self-protection. Today PNB MetLife stands as a reliable life insurance brand in India."
Josy Paul, Chairman of BBDO India, the creative agency of PNB MetLife said , “Players like PV Sindhu are definitely unleashing the patronage of different sporting disciplines in India. As a brand ambassador, she is the perfect representation of what PNB MetLife believes in and will add great value to its identity. We are absolutely delighted to be a part of this journey and look forward to crafting its narrative as a company that will be at the forefront of securing India’s future.”
About PNB MetLife India Insurance Company Limited
PNB MetLife India Insurance Company Limited (PNB MetLife) has as its shareholders MetLife International Holdings LLC. (MIHL), Punjab National Bank Limited (PNB), Jammu & Kashmir Bank Limited (JKB), M. Pallonji and Company Private Limited and other private investors, with MIHL and PNB being the majority shareholders.
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